CASE STUDIES
Our case studies showcase how Dr Emma Derbyshire works with with global organisations to turn nutrition science into tangible impact.
Combining rigorous, evidence-based research with clear, compelling scientific storytelling, Nutritional Insight helps organisations unlock innovation, strengthen product positioning, and communicate with authority in a competitive marketplace.
From reformulation and product development to behaviour change campaigns and strategic communications, these collaborations are designed to deliver results - enhancing credibility, and driving meaningful engagement stakeholders and consumers.
The outcome is science that works harder for your business: shaping smarter strategies, elevating health messaging, and delivering measurable value at scale.
CHOLINE. FROM SCIENCE TO IMPACT.

Leading the Evidence Base on Choline in Health and Nutrition
Nutritional Insight, led by Dr Emma Derbyshire, is a recognised UK authority on choline research and publications.
Growing research highlights choline’s critical roles across key life stages, particularly during pregnancy. Addressing this gap, Nutritional Insight has been at the forefront of building scientific awareness and advancing the evidence base.
Working in collaboration with leading European experts, Nutritional Insight contributed to the development and submission of a comprehensive evidence dossier to the European Food Safety Authority (EFSA). This involved providing scientific leadership, robust substantiation, and a detailed evidence portfolio.
Nutritional Insight has authored multiple peer-reviewed publications on choline, strengthening the scientific dialogue and contributing to informed decision-making across industry and policy.
THE CHANGING FACES OF CEREAL

Leading the Evidence Base on Ready-to-Eat Cereals and Health
Nutritional Insight conducted an in-depth review and synthesis of the evidence on ready-to-eat cereals and their role in diet quality and chronic disease prevention.
Drawing on data from seven dietary surveys and 51 publications, this work evaluated links between cereal consumption, nutrient intake, and risk factors for non-communicable diseases, including cardiovascular disease.
This case study demonstrates Nutritional Insight’s ability to translate complex science into clear, actionable insight informing strategy, strengthening health positioning, and driving meaningful impact across the food and nutrition sector.
UBIQUINOL

Case study: Advancing the science of ubiquinol in reproductive health
Case study: Advancing the science of ubiquinol in reproductive health
Nutritional Insight, led by Dr Emma Derbyshire, is at the forefront of research into ubiquinol and its role in fertility and early-life health.
This research brings clarity to a growing evidence base, positioning ubiquinol as a critical nutrient in reproductive health and identifying opportunities for targeted nutritional innovation.






















