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Our Signature Process: The Insight Pathway™

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Where Science Meets Strategy

Led by Dr Derbyshire at Nutritional Insight we work with corporations, PR agencies, and associations to add scientific integrity, authority, and impact to your projects.

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Our Signature Process: The Insight Pathway™

A proven 5-step framework that effectively communicates latest science to audiences that matter.​​

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1. COLLABORATION: Strategic Partnerships & Co-Creation

  • Purpose: We help experts and agencies to deliver science-focused projects at scale.

  • Problem solved: "We need a trusted science writer who can plug into our team."

  • What we do: Editorial project management, resource development, white-label content, co-creation, health claim substantiation,  advancement of research & development.

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2. CREDIBILITY: Brand Storytelling & Positioning

  • Purpose: We help to build a strong scientific story through a science-backed brand identity.

  • Problem solved: "We don't have a compelling or evidence-backed brand story."

  • What we do: Mission/purpose stories, science messaging, founder voice, product narratives.

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3. CLARITY: Scientific Content & Comms

  • Purpose: We make science accessible, credible, and engaging.

  • Problem solved: "We don't know how to explain our science to people who matter."

  • What we do: Media content, copy writing, advisory board participation, media-roundtables, radio days/podcast participation, TV interviews, general presentations and webinars, CONGRESS presentations.

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4. EVIDENCE: Research Strategy & Translation

  • Purpose: We help shape and translate scientific evidence for real-world impact.

  • Problem solved: "We don't know how to turn our science into messaging or content."

  • What we do: Narrative reviews, systematic reviews, umbrella reviews, symposium reviews, meta-analyses, white papers, expert opinion reports, discussion papers, scientific dossiers, substantiation plans, grant writing, clinical articles, CPD articles, roundtable organisation and write-ups.

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5. CONFIDENCE: Training & CPD Development

  • Purpose: We educate professionals and markets with expert learning materials.

  • Problem solved: "We need expert-led training content but lack in-house development skills."

  • What we do: CPD modules, internal training, slide decks, handouts, pre-records.

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