Five Reasons to Invest in Nutrition Research.
1. To keep on top of latest information.
The scientific evidence-base is forever evolving. Keeping on top of this helps organisations to showcase the latest facts and stats, provide the most accurate and complete information and prevent them from falling behind.
2. To establish credibility.
Strong research helps to build credibility. There is a wealth of information on the web and social domains, but this is not necessarily credible. You can feel more confident about communicating and disseminating information if it is based on solid science. Information will not be credible if it is derived from non-experts’ opinions. Given that we are in the ‘information era’ latest research needs to stand out.
3. To gain competitive advantage.
Being ahead of the game on the research front means that you are more likely to find niche ideas and gaps that could be filled. Research also helps to pave the way forward, fueling innovation and development that is different to competitors and has a firm ‘edge’.
4. To understand more.
There is always more to be learnt. New studies and science can be embedded into strategies for product development and innovation. Research updates can help a company to expand on any prior data or information that they have on the subject. By understanding more this can underpin the ability to formulate informed strategies.
5. To succeed.
It has been estimated that around 90% of businesses fail within the first 5-years and lack of investment in research may contribute, in part, to this. This encompasses proof or concept, market and scientific research. If these foundations are not firmly laid down the chances of success become much harder. Ultimately, success is fueled by the foundations of solid research.
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